Part I
Find three current advertising campaigns that utilize at least one of the following source or message factors, and provide an example of each ad:

a celebrity spokesperson
a corporate leader such as the president, founder, or CEO as an advertising spokesperson
a comparative advertising message
a reputational appeal message
a fear appeal message
a humorous appeal message

Part II
Analyze the advertiserâ€s use of this particular source of message factor.  Why do you think they chose to use the particular source or type of message?  Are the spokespersons and/or messages appropriate or inappropriate for this particular brand of product or service?  How might the use of this type of source
or message impact the way consumers in the target audience respond to the advertising campaign?
Part III
Visit any three of the following websites and discuss the use of celebrities by each of these organizations in relation to the source factors and processes discussed in Chapter 6 (credibility, attractiveness, internalization, identification).  Explain your opinion.  What risks might each of these organizations face regarding the use of celebrities?


Commercials w/Celebrities

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount! Use Discount Code “Newclient” for a 15% Discount!NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.

The post advertising campaigns appeared first on Nursing Writers Hub.


"Is this question part of your assignment? We Can Help!"

Essay Writing Service