A local entrepreneur is partnering with a bakery to produce a website that customers can use to order custom cakes. The customer will use a web browser to access a website, and from there may specify the type of cake (white, chocolate, or marble, perhaps more options in the future), color of frosting picked from a list the bakery carries, and provide a custom message. Further the customer may select a cake that is themed to currently popular children’s television shows or recent cartoon movies.
Once an order is paid, the order will be routed to the bakery so they can produce it. Typically the bakery will hold the order for pickup; however the entrepreneur wants to offer a service where the cake can be delivered for an additional fee. Further the entrepreneur wants to give the customer the option to select common extras at the same time they purchase the cake. Right now he has a deal to provide balloons for purchase and possible delivery with the cake, but other extras may be available in the near future.
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