I need some help writing an essay on marketing which is writing about the process of introducing a new product to the market.

The essay will be answering questions:

Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:

  • The overall strategy; why are segmenting, targeting and positioning useful methodologies.
  • Segmentation and targeting choices
  • Characteristics of the target market
  • Why that target market is attractive
  • The positioning strategy

Provide justifications, in the form of research, for your decisions and reference your textbook and required readings.

The required text is: https://students.flatworldknowledge.com/students/dashboard

Additional source:

  • Batesole, B. (2015, December 12). Marketing for small business: Identifying a segmenting your target market [Video file]. Retrieved from https://www.lynda.com/Business-Skills-tutorials/Identifying-segmenting-your-target-market/385432/453247-4.html

The paper has to be between 2-3 page

Please answer within 3 hours

Thank you!


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