Chekitan S. Dev and Laure Mougeot Stroock prepared this case solely as a basis for class discussion and not as an endorsementafter reading the case that i attached in additional materials, please answer the following question:Refer to Exhibit 8 in the case. Complete the missing assumptions in order to calculate the Customer Lifetime Value (CLV) obtained with corporate branding. A spreadsheet has been set up on additional materials to do the calculations. It automatically calculates the CLV for you – you must input the assumptions based on the facts in the case.

 
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