Compose a 4000 words assignment on marketing approaches for overcoming increased competition in the uk hotel industry. Needs to be plagiarism free! The identification of the characteristics of the marketing environment is considered as critical in order to understand the needs of industries and organizations and to develop valid assumptions regarding the measures required for protecting competition. &nbsp.In accordance with Dibb and Simkin (2001), the marketing environment can be characterized as ‘those external trading forces that directly or indirectly influence an organization’s acquisitions of inputs and generation of outputs’ (Dibb and Simkin 2001, p.199). The marketing approaches appropriate for managing the increasing competition in a specific sector, the hotel industry, of the UK market, are reviewed in this paper. Reference is made to the characteristics of the marketing environment, as described above, but also to the differentiation of competition, compared to the past, as mostly resulted by the high development of technology worldwide. The current status of the hotel industry in the UK is also described aiming to show the ways in which marketing could help the industry’s firms to face competition, which seems to be continuously increased. It is made clear that marketing can highly support firms in the hotel industry against the competition. However, it is necessary for the relevant plans to be designed and promoted using particular criteria, which are analytically presented below.
The hotel industry is one of the most important sectors of the UK market. In accordance with Seaton and Bennett (1996), the strength of the industry can be related to its flexibility, meaning the availability of a wide range of rooms covering the needs of all visitors. It is also noted that ‘short – stay bookings’ (Seaton and Bennett 1996, p.315) which result to an important part of the industry’s profits, are carefully planned in hotels across the UK ensuring that short-term visitors, which are most visitors in the UK, are fully satisfied with the accommodation services provided across the UK.
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