Discuss the advantages and limitations of using Foreign Direct Investment (FDI) as an entry strategy for Bangladesh soft drinks industry.Instructions on Assessment:
This assignment is an INDIVIDUAL piece of work. It represents 100% of the module mark. Students are required to produce a word-processed report in three parts as detailed below.
The context: You are employed by a consulting company. Your company has recently been approached by a North American company that is looking for new business opportunities overseas. One option that has been suggested to the board of directors is the soft drinks industry in Bangladesh. Your task is to evaluate the attractiveness of this industry. You are required therefore to carry out the necessary research to construct an analysis of the overall competitiveness and investment attractiveness of the soft drinks industry in Bangladesh. You should use a range of published sources of information in this task, such as books, academic journals, periodicals, web resources and relevant databases.
Part 1: Porter’s National Diamond Analysis (60 marks)
Apply the extended version of Porter’s National Diamond (PND) model to the Bangladesh soft drinks industry.
Part 2: Market Entry Strategy (20 marks)
Based on your research and analysis of the country’s institutional environment, discuss the advantages and limitations of using Foreign Direct Investment (FDI) as an entry strategy for Bangladesh soft drinks industry. You need to provide clear recommendations.
Part 3: Contemporary Management Issues (20 marks)
Discuss TWO key management issues identified from your analysis (Part 1 and Part 2) that should be taken into account before starting operations in the Bangladesh soft drinks industry.

 
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