Executive Summary
Situation Analysis: market summary, market demographics, market needs, market trends, market growth
Swot analysis: strengths, weaknesses, opportunities, threats competition, product offering, keys to success critical issues
Marketing Strategy: mission marketing objectives, Financial objectives, Target Markets, positioning, strategies, Marketing program, marketing Research
Financials: break-even analysis, Sales forecast, Expense forecast, milestones
Controls: implementation, marketing organization, contingency Planning.

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