Option #1: Strategy Approaches – Existing Company

Understanding a lot about a company before pursuing a career with that company or looking to advance within that company is very important. Research is required for this.

Choose a company with which you are familiar. It can be the company you work for, that someone you know works for, or a company with which you have done business.

In a three- to four-page paper, address the following:

  • Analyze the company’s strategic approach and why it works for them
    • Low Cost?
    • Broad Differentiation?
    • Focused Low Cost?
    • Focused Differentiation?
    • Best Cost Provider?
  • Determine what level of manager made the decisions about their strategic approach
  • Explain how they differentiate themselves from their competition
  • Describe their competitive advantage and whether or not it is sustainable
  • Explain how their mission and vison statement support their strategic approach.

The length and formatting requirements include:

  • Three to four pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page.
  • Formatted according to the CSU-Global Guide to Writing & APA (Links to an external site.)Links to an external site..
  • Cite a minimum of three sources, two of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations, in addition to your textbook. The CSU-Global library is a great place to find these resources.

Throughout this course, be sure to use the Business Management & Administration Research Guide in the CSU-Global Library: https://csuglobal.libguides.com/c.php?g=791313 (Links to an external site.)Links to an external site.. Here you can:

  • Locate a variety of sources dealing with ethics, CSR, and business management.
  • Gather information specific to different aspects of business ethics.
  • Access writing and citing help.

Your paper should be three to four pages in length and conform to CSU-Global Guide to Writing and APA (Links to an external site.)Links to an external site.. Include at least three scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.


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