1. Read The Halo Effect by Rosenzweig: chapters : 1, 4, 5, 8, 9 and 10.

2. Highlight the key arguments in each chapter separately + provide real life business examples

3. Explain what “halo effect” means in management practice + provide real life business examples (if any)

Additional Notes:

** Word counts = 2000

** References = excluding the above chapters (14), in total (20)

** Preferred Referencing Style = Harvard

 

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